Seoul, Republic of Korea — SGAD, Soul Group Aviation Department, which consists of Korea's premium carrier Soul Airline, Indonesia's hybrid carrier Bangau Soul, and Korea's low-cost airline PLUSAIR, is revealing its 2024 winter campaign, Making Merriest Memories For You.
This year's catchphrase, Making Merriest Memories For You, highlights the group's commitment to creating enjoyable and lasting memories during the year-end season. With a focus on enhancing passenger experiences, SGAD is introducing a range of festive surprises, in-flight delights, and exclusive events across its three airlines, aiming to bring warmth and joy to travelers worldwide.
As part of this campaign, SGAD is thrilled to announce a series of collaborative events with leading airline partners worldwide. These partnerships will feature shared holiday-themed flights, special events, and customer giveaways. From butter competitions to hide-and-seek, the collaborations are set to enhance the holiday experience for passengers traveling with SGAD and its partner airlines.
"We are excited to extend our holiday spirit beyond our network to deliver unforgettable moments for our passengers," said Sehloiom, Chief Executive Officer at SGAD. "This winter, we are committed to spreading joy and connecting people through shared memories, whether they are traveling home or exploring new destinations."
The campaign will feature exclusive holiday-themed flights, events, and a unique collection of seasonal amenities tailored to delight passengers of all ages. Soul Airline, Bangau Soul, and PLUSAIR will each incorporate special touches reflective of their brand identities, from premium holiday menus on Soul Airline’s long-haul routes to interactive games and activities for young travelers on PLUSAIR flights.
Additionally, SGAD has prepared various giveaways and contests, allowing passengers a chance to win exclusive prizes, such as robux, bonus soulliage points, and free tickets. Passengers can participate through social media or by attending events hosted by SGAD and its airline partners at selected airports.
This winter, SGAD invites travelers to join them in making merriest memories, celebrating the joy of travel and the spirit of togetherness. More details about the winter campaign, along with the full schedule of events, can be found on the official websites of Soul Airline, Bangau Soul, and PLUSAIR.
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