SGAD Unveils 2025 Winter Campaign — With Love, From Soul: The Gift of Together

Seoul, South Korea – November 2025 — The Soul Group Aviation Department (SGAD) proudly unveils this year’s Soul Airline Christmas campaign, “With Love, From Soul — The Gift of Together.”

Following the beloved “Making Merriest Memories for You” campaign in 2024, this year’s celebration embraces deeper emotional warmth — a message of gratitude for everyone who has shared their journey with Soul.

A Season of Connection

This year’s message, With Love, From Soul, reflects SGAD’s heartfelt appreciation for every traveler, crew member, and community that has been part of its journey. The campaign aims to celebrate the bonds formed through travel and the spirit of unity that connects passengers around the world.

The secondary message, “The Gift of Together,” highlights the connections built across flights, teams, and memories — a reflection of the spirit that defines the Soul community.

With Love, From Soul — The Gift of Together is not only a celebration of the holidays, but also of the shared experiences that bring warmth to the skies.

A Shared Story Across the Soul Network

Throughout the season, SGAD’s three airlines will present a series of themed experiences designed to spread festive warmth across their networks. Each brand — Soul Airline, Bangau Soul, and PLUSAIR — will interpret the campaign in ways that reflect their distinct styles, while maintaining the shared identity of Soul Group.

From refined touches on long-haul flights to family-friendly surprises on regional routes, travelers can look forward to details that evoke the magic of togetherness and the joy of the season.

With Love, From Soul — The Gift of Together

As 2025 comes to a close, SGAD’s message resonates beyond the holidays: that the truest joy of flying comes not from the destination, but from the people we share the sky with.

Through With Love, From Soul — The Gift of Together, SGAD reaffirms its promise to continue connecting lives, cultures, and hearts — with warmth, care, and love from above.