Soul Airline Unveils 2026 Uniform Collection Inspired by Korea’s Traditional Hanbok
- SOULAIRLINE
- 12 hours ago
- 2 min read
Seoul, Republic of Korea — January 1st, 2026
Soul Airline today unveiled its 2026 uniform collection, a sophisticated reinterpretation of Korea’s traditional clothing, the
hanbok, designed to celebrate the airline’s cultural roots while reflecting the premium, guest-centered service for which Soul Airline is known.
The new collection blends modern tailoring with symbolic elements of hanbok design, creating a look that is contemporary, elegant, and unmistakably Korean.
“At Soul Airline, our identity has always been deeply connected to our heritage,” said Sehloiom, CEO of Soul Airline. “With this new uniform, we wanted to express respect for tradition while presenting a modern, forward-looking vision. The result is a uniform that feels uniquely Soul Airline — warm, graceful, and refined.”
Honoring Tradition Through Design
At the heart of the new uniform is the goreum, the iconic ribbon element traditionally found on the hanbok. Rather than recreating a literal tied ribbon, Soul Airline’s design team reinterpreted the goreum as a sleek, integrated line across the jacket — subtle, functional, and symbolic.
The goreum represents:
Connection — between past and present
Hospitality — a soft, welcoming gesture
Identity — the visual mark of Korean culture carried into the skies
By incorporating the goreum as the defining visual feature, the uniform communicates heritage without compromising practicality or professionalism.
Designed for Today’s Crew
The collection includes tailored options for both male and female crew members, with fabrics chosen for durability, comfort, and freedom of movement.
The silhouette features:
a modern crossover jacket inspired by hanbok lines
premium textures with a refined, matte finish
carefully balanced tones that create depth without distraction
The result is a uniform that looks premium on the ground and in the air, supporting crew members as they deliver exceptional service.
A Symbol of Soul Airline’s Future
The 2026 uniform marks the beginning of a new design era for Soul Airline — one rooted in heritage, expressed through innovation, and focused on delivering meaningful experiences to passengers.
The new collection will debut across the network beginning this January.
About Soul Airline
Founded in 2020, Soul Airline is the oldest PTFS airline, renowned for its innovation, community focus, and commitment to excellence. With over 600 members worldwide, Soul Airline connects people, stories, and destinations across the globe.
Comments