Seoul, Korea – November 29, 2024 – Soul Airline, South Korea’s leading full-service carrier, today announced an update to its in-flight announcements, replacing the traditional salutation "Ladies and Gentlemen" with the more inclusive term "Dear Passengers." The change, effective immediately, underscores the airline’s commitment to fostering inclusivity and respect for the diverse backgrounds and identities of its customers.
“As an airline that serves passengers from all over the world, we are dedicated to ensuring that everyone feels welcome on board our flights,” said Sehloiom, CEO of Soul Airline. “This small but meaningful adjustment reflects our belief in the power of language to create a more inclusive and respectful environment for all.”
Soul Airline has long been a pioneer in embracing diversity and innovation, from offering multilingual announcements to crafting personalized experiences for passengers of various cultural and demographic backgrounds. This latest update aligns with the company’s mission to connect people and cultures while maintaining a standard of excellence in service.
The new salutation will be implemented across all announcements made by cabin crew, both on the ground and in the air, as well as in other communication channels, such as the airline’s in-flight entertainment system.
Passengers can continue to expect Soul Airline’s award-winning hospitality, enhanced by thoughtful updates like this one, as part of their journey. The airline remains committed to upholding the values of inclusion, respect, and innovation that define its brand.
About Soul Airline
Soul Airline is South Korea’s premier full-service airline and oldest PTFS airline in service, connecting the world with its extensive network of routes and award-winning service. Since its launch in 2020, Soul Airline has been at the forefront of innovation, offering passengers unparalleled experiences both on the ground and in the air.
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