Evolving Identities:
Logo History
Foundation - September 2020
This logo marked the early days of Soul Airline, featuring a consistent script-style font that was shared across all Soul Group subsidiaries, with only the company name varying. The cohesive branding aimed to unify the group’s identity during its foundation phase.
September 2020
Unveiled during the launch of Soul Airline in September 2020, this colorful logo embodies the spirit of global connectivity and diversity. The vibrant arcs represent the airline’s mission to connect the world through seamless travel experiences. The tagline “The World is Flying” reflects Soul Airline’s commitment to innovation, inclusivity, and pushing boundaries in the virtual aviation industry.
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September 2020 - October 2020
This circular badge-style logo was used briefly after Soul Airline's foundation. With its bold text and world map icon, it conveyed a message of global reach and unity. The minimalistic yet professional design emphasized the airline’s ambition to create a reliable, worldwide network. Its vintage charm still resonates as a timeless piece of Soul Airline’s brand history.
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October 2020 - February 2021
This logo marked the return of the colorful arc, reinforcing Soul Airline's brand identity. The wordmark was simplified, focusing attention on the emblem’s vibrant colors, symbolizing global connections and diversity. This version reestablished the airline’s core visual identity and became a key part of Soul Airline’s recognizable branding journey. It was continued to be used after the introduction of new logo for special purposes.
November 2020 - February 2021
This logo introduced a more compact and versatile design, with the colorful arc becoming a core element of the brand’s visual identity. The emphasis shifted to the dynamic arc, symbolizing global connectivity and a forward-thinking approach. This minimalist style aimed to ensure brand consistency across all platforms while maintaining a modern and approachable look.
February 2021 - Current
This logo introduced a sleeker, minimalist look with thinner text, reflecting Soul Airline’s modern evolution. The emblem size was subtly reduced to complement the text proportion, creating a more balanced design. The addition of the slogan "The Way World Fly" beneath the logo marked a shift toward a bold, forward-looking brand statement.
Special and Event Logos
2021 March 1st Movement Day
Unveiled on March 1, 2021, this special logo commemorated Korea's Independence Movement Day. The background features the Korean Taeguk mark, symbolizing balance and harmony, while doves represent peace and freedom. This meaningful design highlighted Soul Airline’s deep-rooted Korean identity and its commitment to connecting people and cultures worldwide.
2021 Korean War Rememberance
This special logo was introduced on June 25, 2021, to honor the anniversary of the Korean War outbreak. Featuring the national flag (Taegeukgi) and Korea’s national flower, the Mugunghwa (Rose of Sharon), it symbolized resilience, hope, and remembrance. Soul Airline paid tribute to the sacrifices made for Korea's freedom and peace.
2021 Hangul Day
This special logo, launched for Hangul Day 2021, celebrates the creation of Korea’s unique script. The phrase “나랏말싸미” from the 훈민정음 혜례본 (Hunminjeongeum Haerye), the original document detailing the Korean writing system, is prominently featured. With the Taegeuk backdrop and stylized Hangul, the design reflects Soul Airline's pride in Korean culture and its ongoing mission to connect Korea with the world.
The Soul Airline Awards 2021
Soul Airline's Halloween 2021 logo embraced the festive spirit with an eerie twist. The emblem was given a haunting orange hue, surrounded by bats, cobwebs, and a spider. This seasonal design reflected the airline’s creativity and connection to community events, offering passengers a spooky, fun-filled flight experience during the Halloween season.
The Soul Airline Awards 2021
The Soul Airline Awards 2021 marked the airline’s first-ever awards event, recognizing outstanding contributions from both staff and partners. The gold-themed design reflected Soul Airline’s vision of continuous improvement and innovation. This inaugural celebration set the foundation for an annual tradition of honoring those who made the journey exceptional.
2022 Year of Tiger
In celebration of the 2022 Lunar New Year, Soul Airline unveiled this special logo featuring a cheerful tiger. As a symbol of courage and strength in Korean culture, the tiger represents Soul Airline’s fearless commitment to expanding horizons. The bright design conveyed festive wishes and prosperity for the year ahead.
Support Ukraine 2022
In response to the 2022 Ukraine crisis, Soul Airline displayed solidarity by incorporating the Ukrainian flag’s colors into a special logo. This gesture symbolized hope, unity, and support for those impacted by the conflict. The message aimed to promote peace and compassion, resonating with Soul Airline’s commitment to global solidarity and care beyond borders.
Remembering Sewol 2022
This special commemorative GIF logo was created to honor the victims of the Sewol Ferry tragedy. The first scene displays the Soul Airline logo in a serene background, followed by the appearance of a yellow ribbon — a universal symbol of remembrance and hope. This moving tribute reflects Soul Airline’s commitment to never forget and to advocate for safety and compassion.
Miracle of 730 Days
Released to commemorate Soul Airline's second anniversary, this logo marks 730 days of innovation and milestones. The tail fin symbolizes the airline’s ongoing journey, while the iconic emblem reflects unity and resilience. The tagline emphasizes the dedication and support of the community, celebrating two years of remarkable achievements and countless stories made possible by its members.
Support Ukraine #2 2022
In response to the 2022 Ukraine crisis, Soul Airline displayed solidarity by incorporating the Ukrainian flag’s colors into a special logo. This gesture symbolized hope, unity, and support for those impacted by the conflict. The message aimed to promote peace and compassion, resonating with Soul Airline’s commitment to global solidarity and care beyond borders.
3 Years, Countless Stories
This special edition logo was unveiled to celebrate Soul Airline's third anniversary. The split-flap style design, featuring a modern aircraft soaring in the background, symbolizes the airline's continued progress and innovation. The "3RD" text reflects a milestone in the airline's history, celebrating years of growth, community, and countless memorable flights.
The Soul Airline Awards 2023
The 2023 Soul Airline Awards logo embodies luxury and elegance, featuring a gold gradient emblem that reflects prestige and achievement. The typeface for "2023" and "The Soul Airline Awards" is modern yet timeless, highlighting the airline’s ongoing tradition of recognizing excellence within the community. This logo was prominently used during the awards ceremony held at Soul Hotel & Resort in Gangwon.
Christmas 2023
This festive logo captures the whimsical holiday spirit with Ari in a Santa outfit flying on a sleigh pulled by a Soul Airline A330. The animated design adds a magical touch, symbolizing Soul Airline’s commitment to delivering joy during the holiday season. It reflects the brand's playful yet innovative identity, spreading holiday cheer across the skies.
Lunar New Year 2024
This animated Lunar New Year logo features Ari & Friends dressed in traditional hanbok, joyfully waving to celebrate the festive season. The animation conveys a sense of warmth, tradition, and welcoming, reflecting Soul Airline’s dedication to cultural appreciation. The familiar emblem subtly blends with the festive theme to symbolize new beginnings and prosperous journeys for the year ahead.
Pride Month 2024
This animated Pride Month logo features a transitioning heart in vibrant rainbow colors, celebrating diversity, inclusion, and love. The logo represents Soul Airline's unwavering support for the LGBTQ+ community, promoting equality and unity across all passengers and staff. The dynamic transition symbolizes the airline’s evolving journey toward creating a welcoming, inclusive environment for everyone.
Ari and Friends 2024
This animated logo featuring Ari, Raon, and Aram waving was introduced in July 2024. It symbolizes the airline's friendly, welcoming spirit and commitment to providing a joyful experience for travelers. The use of the animated mascots highlights Soul Airline's unique blend of professionalism and playfulness, making it a beloved visual across the community.
Four Years of Endless Journey
This celebratory logo commemorates Soul Airline's fourth anniversary. The design features airplane windows framing the letters "4TH," symbolizing the airline’s view into the future of aviation. The clouds seen through the windows represent the endless possibilities and journeys ahead, emphasizing the milestone of four years of innovation, community building, and unforgettable flights.
Halloween 2024
The animated Halloween 2024 logo brings a festive twist with Ari dressed as a witch, Raon in a pumpkin costume, and Aram as a bat. This fun and spooky design reflects Soul Airline’s playful engagement with its community, celebrating the spirit of Halloween through its beloved mascots, Ari & Friends. The animation symbolizes the airline’s creativity and festive inclusivity.
Christmas 2024
The animated Christmas 2024 logo brings festive joy with a Soul Airline logo donning a Santa hat, symbolizing the holiday spirit. The centerpiece of the animation features Ari & Friends riding a sleigh filled with presents, pulled by a Soul Airline A330. This whimsical logo reflects the airline’s tradition of spreading cheer during the holidays, creating memorable moments for the community.
The Soul Airline Awards 2024
The Soul Airline Awards 2024 logo continues the prestigious tradition with a sleek, minimalist white-on-black design. The use of bold typography alongside the recognizable Soul Airline emblem highlights the airline's dedication to recognizing excellence. The "2024" year mark stands prominently to emphasize the annual significance of the event, further reinforcing Soul Airline's long-standing commitment to celebrating achievements within the community.